The title "monogram your shirts, not your business," comes from one of Stan Beckwith's excellent books, What Customers Love, and Selling the Invisible. The reason I'm bringing this up is a conversation I just had with on old acquaintance. He and a partner started a business several years ago. It started with the full name, I'll not mention it here, but it's like a lot of small businesses--"OurTown's Computer Experts." As they went down life's road the company adopted its initials, OCE, inc.
As we talked he commented that people in his town were pretty unaware. "Why just this week someone asked me what we did. Can you believe that?" I could.
If you have monogrammed your business, change it quick unless you are willing to spend the billions IBM has to make their monogram known.
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About Me
- The ceuWOW Blog
- Waco, Texas, United States
- Hello. I'm Doug Saylor, ceuWOW's instructor and voice. Thanks for dropping by.
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