I know, I know. You're always looking for customers. May I suggest that you need to be looking for only ONE customer; the one that will eventually buy your business.
In our Business Skills CEU course we talk a lot about the value of your business. We calculate your business' worth as if you were a prospect for purchasing your business. We ask the question, "What is this business worth as an investment?" We do this for two reasons:
• It gives you a good idea of where you are as you build your business.
• You discover if your business is a good investment for you. (By extension, you can look at your business from the eyes of your Ultimate Customer, the person that will eventually buy your business.)
Here's a place to start: Can your business operate without you? Do you have people trained that can repeat your desired outcome day after day? Does everyone know their job? Are the patterns and procedures that generate your desired outcome (excellent installations, perfect repairs, etc.) written down?
Please don't kid yourself into thinking that it can't be done. Not only can it be done, it simply must be done if your business is going to be sellable.
Maybe today would be a good day to do something to attract your Ultimate Customer–your business' new owner.
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