My Double Life

Only recently have I thought of my business life as going down two different paths, but, from the perspective of the customer, the paths have two very different destinations.

On the CEU side, I see the target as you being blown away by our classes. (www.ceuwow.com) We try to engage through asking a lot of questions, using surprise to teach and using different media to get across ideas. We want to be idiosyncratic with the idea that you will love us and come back again and again.

But, I also own an irrigation company. (www.rainstat.com)

And yes, we want people to love us, but on a different level. Beginning when we answer the phone, there's no theatrics. There's not even a hint of anything outside of "get your head in the game, fix this thing and get out." (all we do is repairs and upgrades)

And that's the two choices with any business isn't it.

One is to WOW and be effective and different--even fun, entertaining, having an emotional element.

And the other is to reduce the pain as quickly and painlessly as possible.

Right?